iManage

Digital Campaign Performance Specialist

Marketing - London, England, United Kingdom - Full Time

Flexible: We offer a flexible working policy that supports the health and well-being of our iManage employees. As an organization, we value collaborating and learning from our peers in person, while providing the necessary flexibility for our employees to have a meaningful work-life balance. Please reach out to learn more.
 
Being a Digital Campaign Performance Specialist at iManage Means…
You are keen to join our dynamic marketing team and actively contribute to our legal tech B2B SaaS growth into law firms, Enterprise and SMB Markets. You will play a key role in supporting the Demand Generation Managers by executing digital marketing programs, reporting on their performance, and optimizing strategies to improve ROI.

iM Responsible For…
  • Campaign Strategy/Planning: Assisting with the planning, development, and execution of segment/product campaign activities to deliver the business quarterly objectives and key results (OKRs).
  • Audience Expertise: Identifying the appropriate account targets, aligning the messaging and value propositions, and requesting the content and creative elements needed to go to market. Developing recommendations and guidance on effective methods to target markets based on past results and new research.
  • Marketing Execution: Developing and executing high-impact campaigns and global Account-Based Marketing (ABM) programs across multiple channels (i.e., email, social media, online advertising, field events) to engage target accounts and generate pipeline/opportunities for Sales.
  • Email / Content Management: Engaging internal and external resources to develop marketing assets and tools to conver opportunities throughout the buyer journey. Writing email nurture copy and social post drafts as needed. Using data to tweak copy for campaign optimisation.
  • Project Management: Acting as the campaign virtual team lead to collaborate with other members of the marketing team (such as product marketing, brand, PR, social, events, field, operations, content) to ensure successful execution. Presenting plans, creating budgets, adhering to timelines, and aggregating the work of all other marketing functions into comprehensive and strategic plans.
  • Reporting and Analytics: Monitoring and reporting on campaign activity, providing strategic recommendations on channel investments to improve ROI. Interpreting and presenting insightful reporting and analytics to show how marketing programs impact revenue. Defining and tracking key metrics to optimise marketing campaigns and delivering ad-hoc analyses as needed. Providing insights into lead and opportunity creation, conversion rate optimisation, and influencing activity through multi-touch attribution modeling.
  • Learning / Best Practice: Staying on the cutting edge of marketing best practices and new channels by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors.
iM Qualified Because I Have…
  • 5+ years of experience with developing and executing B2B pipeline-building marketing programs and campaigns.
  • Expertise in leveraging digital marketing tools and platforms like Paid LinkedIn, Demandbase, Meta, Reddit, Quora, CTV, and other targeted B2B channels to promote advertising and content, analyse campaign performance, extract actionable insights, and refine strategies for optimal results.
  • Experience in leveraging customer analytics and insights data to guide marketing plans and properly target prospects.
  • The ability to work with virtual cross-functional teams with strong project management skills.
  • A mindset that thrives in a dynamic, highly matrixed environment and comfortable exercising influence without authority to align teams around marketing objectives.
  • Experience as a team-oriented, motivated self-starter with relationship-building skills.
  • A sense of humor and a positive, collaborative attitude to approach challenges and do what’s right.
Don't meet every qualification listed above? Studies show that women and people of color are less likely to apply to jobs unless they meet all qualifications. At iManage, we are committed to building a diverse and inclusive environment, and encourage everyone to show up as their full authentic selves. We welcome those that come with a growth mindset and a hunger for learning; so, if you are excited about this role but your past experience doesn't align perfectly with every qualification we encourage you to apply anyways!

iM Getting To…
  • Join a supportive, experienced team with an inclusive, encouraging, and vibrant culture.
  • Have flexible work hours that allow me to balance my ‘me time’ with my work commitments.
  • Collaborate in a modern open plan workspace, with a gaming area, free snacks, drinks and regular social events.
  • Focus on impactful work, solving complex, real challenges utilising the latest technologies and protocols.
  • Own my career path with our internal development framework. Ask us more about this!
  • Learn new skills and earn certifications with access to unlimited courses in LinkedIn Learning.
  • Join an innovative, industry leading SaaS company that is continuing to grow & scale!
iManage Is Supporting Me By...
  • Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.  
  • Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data. 
  • Rewarding me with an annual performance-based bonus. 
  • Providing enhanced parental leave (20 weeks for primary and 10 weeks for secondary caregiver at 100% pay) 
  • Matching my pension contribution (up to 6%) 
  • Offering BUPA private medical insurance & a Simplyhealth cash plan to help with the everyday costs. 
  • Providing Group life cover (including life insurance, income protection and critical illness protection). 
  • Encouraging me to take time off with 25 days annual leave, bank holidays, and other life events 
  • Caring for my mental health and well-being with multiple company wellness days and free access to the Healthy Minds app for mindfulness, meditation and more. 
About iManage…
iManage is dedicated to Making Knowledge WorkTM.  Over one million professionals across 65+ countries rely on our intelligent, cloud-enabled, secure knowledge work platform to uncover and activate the knowledge that exists inside their business content and communications. 

We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.

So we’re looking for people who love a challenge. People who are happiest when they’re solving problems and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we do things that might appear impossible. How we develop our employees’ strengths and unlock their potential. How we find meaning in everything we do.

Whoever you are, whatever you do, however you work. Make it mean something at iManage.

iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Learn more at: www.imanage.com

Please see our privacy statement for more information on how we handle your personal data: https://imanage.com/privacy-policy/

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