Director of Portfolio Marketing

Being a Director of Portfolio Marketing at iManage Means… 

You will lead a team responsible for driving go-to-market execution in close partnership with Product Management, Sales leadership, and Growth Marketing at a global, fast-growing organization pursuing exciting opportunities in SaaS and AI. 

You are a strategic leader and thrive with hands-on execution, working closely with Product, Growth Marketing, Corporate Marketing, Sales and Enablement teams to drive alignment. You will develop and build a team of specialists to support key areas such as competitive intelligence and research, messaging and positioning, and enablement, ensuring the function is effectively delivering insights and support across the business.  

iM Responsible For… 
 
Strategic Product & Portfolio Marketing 

• Take ownership and pride in ensuring market success as measured by pipeline and revenue growth for each of the product segments. 
• Defining and implementing product positioning and messaging frameworks that clearly articulate differentiated value propositions across verticals, personas, and regions. 
• Partnering with Product Management to shape product strategies and launch plans, ensuring alignment with market opportunities, customer needs, and competitive differentiation. 
• Leading the development of pricing, packaging, and marketing strategies to drive awareness and thought leadership, pipeline expansion, and revenue growth. 
• Establishing portfolio-level messaging and strategy, integrating individual products into a cohesive value proposition that aligns with company priorities and market needs. 

Market Research, Insights & Competitive Intelligence 

• Ensuring the organization has a robust market research and competitive intelligence function, partnering with specialists to deliver customer insights, industry trends, and competitive analysis that inform product and go-to-market strategies. 
• Partnering with the Insights Director to ensure Portfolio Marketing has the research and intelligence needed to inform positioning, messaging, and go-to-market strategies—leveraging customer insights, industry trends, and competitive analysis alongside broader market research initiatives. 
• Oversee segmentation strategy that enables the organization to prioritize marketing, product and sales focus  
• Develop messaging framework based on data and insights to drive clarity and consistency of messaging across multiple channels 

Cross-Functional Leadership & Alignment 

• Acting as the strategic partner to Product Management and Sales Leadership, ensuring product marketing aligns with product roadmaps, sales priorities, and go-to-market execution. 
• Ensuring portfolio marketing efforts align with Growth Marketing to define the strategy for Global Campaigns  to drive awareness, demand generation, and partner engagement. 
• Working closely with the Corporate Marketing Director, ensuring that content strategy, thought leadership and brand positioning are aligned with broader corporate messaging and content strategy. 
• Collaborating with Partner Marketing to ensure consistent positioning and messaging across resellers, implementation partners, and technology alliances. 

Thought Leadership & Brand Positioning 

• Contributing to executive and industry thought leadership, working closely with the Corporate Marketing Director to position the company as a trusted leader in key markets through analyst relations, speaking engagements, and high-impact content. 
• Developing strategic narratives and content that reinforce market leadership while aligning with brand and content initiatives. 
• Translating deep industry knowledge into high-impact content, executive narratives, and market-facing positioning that reinforces iManage as the leader in knowledge work and AI. 
• Leading Product and Analyst Relations to ensure iManage is well-positioned in industry reports, briefings, and analyst evaluations. 

Sales Enablement & Field Readiness 

• Working in close partnership with the Sales Enablement team (within RevOps) to provide the portfolio marketing component of enablement, ensuring Sales is equipped with tools, insights, and training that communicate product and portfolio value propositions effectively. 
• Contributing to the development of competitive battle cards, sales playbooks, and objection-handling guides that support sales effectiveness. 
• Working with Enablement / Rev Ops, providing ongoing training and enablement materials to ensure sales teams are fluent in messaging, competitive positioning, and GTM strategies. 

Team Leadership & Growth Areas 

• Building, developing, and leading a team of specialists focused on key growth areas, ensuring that portfolio marketing delivers impact across research, competitive intelligence, enablement, and demand generation support. 
• Mentoring and developing talent, ensuring that the team is set up to scale and meet evolving business needs. 
• Fostering a collaborative, insight-driven, and high-performing marketing culture. 
• Ensuring the team is actively deepening expertise in critical areas, staying ahead of market trends, AI advancements, and customer needs. 

Analytics & Optimization 

• Tracking and measuring marketing effectiveness, optimizing messaging, positioning, and go-to-market execution based on data-driven insights. 
• Continuously refining strategies based on campaign performance, product adoption trends, and sales feedback to ensure continued alignment with business goals. 

iM Qualified Because I Have… 

• 15+ years of B2B SaaS product marketing experience, preferably in scaling organizations with multi-product portfolios. 
• Proven leadership in portfolio marketing, product positioning, and competitive differentiation across multiple segments and geographies. 
• Experience leading specialist teams, ensuring product marketing functions such as competitive intelligence, sales enablement, and messaging development are well-executed and deliver business impact. 
• Strong experience partnering with VP of Product and Sales Leadership, driving alignment between product roadmaps, GTM strategy, and market execution. 
• An ability to work cross-functionally with Corporate Marketing, Growth, Sales Enablement, and Partner Marketing teams to drive alignment. 
• A data-driven approach to market segmentation, messaging, and strategic positioning, with expertise in translating insights into go-to-market execution. 
• An ability to work in fast-paced, high-growth environments, balancing strategy, execution, and cross-functional leadership. 

iM Getting To… 

• Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!  
• Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.  
• Own my career path with our internal development framework. Ask us more about this!  
• Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training.  
• Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.  
• Enjoy flexible work hours that empower me to balance personal time with professional commitments.  
• Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.  

iManage Is Supporting Me By... 

• Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it. 
• Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data. 
• Rewarding me with an annual performance-based bonus. 
• Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.  
• Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.  
• Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset. 
• Having multiple company wellness days each year to prioritize mental health and well-being.  
• Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources.  

About iManage… 

At iManage, we are dedicated to Making Knowledge Work™. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data. We empower professionals across 65+ countries to unlock the full potential of their business content and communications.  

We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.  

So we’re looking for people who embrace challenges. People who thrive on solving problems, pushing boundaries, and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do.  

Whoever you are, whatever you do, however you work. Make it mean something at iManage. 

iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Learn more at: www.imanage.com  

Please see our privacy statement for more information on how we handle your personal data: https://imanage.com/privacy-policy/  

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