Senior Manager, Digital Demand Generation

• Digital Strategy and Planning: Owning and driving the global digital demand generation strategy, inclusive of always on programs (i.e. SEM, SEO, social, email, webinars), integrated campaigns and account-based marketing to achieve growth targets. 
• Digital Channel Expertise:  Having a deep understanding of all digital marketing channels including paid media, social media, email marketing, nurtures, search optimization, website and digital events. 
• Program Development: Designing and implementing demand generation programs that both acquire leads and nurture them through the buyer’s journey, ensuring strong progression through each funnel stage toward conversion. Intent data is foundational to programming at all levels.
• Program Optimization: Adapting and optimizing demand generation strategies for regional markets, segments and personas, tailoring campaigns to unique needs while maintaining alignment with corporate objectives. Create and implement an A/B testing strategy and prioritization to optimize engagement and increase conversion rates.
• SEO/SEM Optimization: Driving SEO strategy with an agency partner including content improvements, keyword optimization, link building and other activities to improve authority, traffic and engagement. Partner with internal content and web teams to deliver on the right SEO/SEM strategic balance.
• Email and Nurture Programs: Driving our global email and lead nurturing strategies including process optimization and continuous improvement.  Testing strategies to optimize email, newsletter and landing page  conversion rates.
• Webinar Strategy and Planning: Developing our global digital event and webinar strategy and integrating this channel effectively across our end-to-end campaign plans to drive conversion, positioning the right message at the right times across the buyers journey.
• ABM Strategy: Owning the ABM strategy for target accounts, developing multi-channel demand generation programs that meet pipeline goals.
• Cross-Functional Collaboration & Leadership: Partnering closely with other teams including global campaigns, field marketing, product marketing, content marketing and business development teams to align on integrated campaign strategies, execution, enablement and follow-up to maximize the impact of our digital campaigns. 
• Reporting and Analytics:  Helping to deliver insightful reporting and analytics that shows how digital marketing programs impact pipeline and ultimately revenue; defining and tracking key metrics to optimize digital marketing investments, helping with dashboards, and delivering analyses including recommendations as needed; providing data-driven insights into campaign performance.
• Pipeline Ownership: Being accountable for meeting or exceeding pipeline targets and other business goals. Partner with other marketing teams to make adjustments to programs, budget and strategies in response to changing business requirements.
• Learning/Best Practice:  Staying on the cutting edge of digital marketing best practices and technologies by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors.
• Team and Budget Management: Managing and mentoring a high-performing team, fostering a collaborative, innovative environment. Oversee digital demand generation budgets and vendor relationships, ensuring efficient allocation of resources for maximum ROI.

• 15+ years experience in demand generation, digital marketing within a B2B SaaS or technology company. 
• Proven experience leading a digital marketing team and collaborating across functions to achieve pipeline and revenue goals.
• Proficiency in using reporting tools such as Google Analytics, Google Ads, LinkedIn Ads, Marketo, Salesforce, Demandbase, and PowerBI. 
• Strong analytical skills and data-driven decision making.
• Experience with developing and executing digital demand generation and pipeline-building prospect and customer upsell/cross-sell programs and campaigns.
• Experience in leveraging customer analytics and insights data to guide digital marketing plans and to properly target personas at prospect and customer accounts.
• Strong communication, organizational and project management skills, with the ability to juggle multiple high-impact initiatives and set priorities in a fast-paced environment.

• Legal Tech experience
• A deep understanding of the sales funnel with experience in leading the communication efforts across a BDR function

iM Getting To… 

• Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!  
• Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.  
• Own my career path with our internal development framework. Ask us more about this!  
• Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training.  
• Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.  
• Enjoy flexible work hours that empower me to balance personal time with professional commitments.  
• Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.  

iManage Is Supporting Me By... 

• Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it. 
• Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data. 
• Rewarding me with an annual performance-based bonus. 
• Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.  
• Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.  
• Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset. 
• Having multiple company wellness days each year to prioritize mental health and well-being.  
• Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources.  

About iManage… 

At iManage, we are dedicated to Making Knowledge Work™. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data. We empower professionals across 65+ countries to unlock the full potential of their business content and communications.  

We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.  

So we’re looking for people who embrace challenges. People who thrive on solving problems, pushing boundaries, and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do.  

Whoever you are, whatever you do, however you work. Make it mean something at iManage. 

iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Learn more at: www.imanage.com  

Please see our privacy statement for more information on how we handle your personal data: https://imanage.com/privacy-policy/  

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