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Content Marketing Manager

Overview

The Content Marketing Manager is a creative marketing communications professional, preferably with a writing background.  The ideal candidate is able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Primary Responsibilities

  • Content creation: Develop a variety of primarily customer-facing content ranging from business level to lightly technical. Content types may include:
  • Case studies
  • White papers
  • Datasheets
  • Presentations
  • Blog articles
  • Press releases
  • Web content
  • Emails
  • Video
  • Content marketing: Use content as a means of supporting go-to-market product for industry campaigns and to drive in-bound marketing leads.
  • Develop content strategy to support marketing campaigns and drive inbound leads
  • Develop and deliver to editorial calendar
  • Measure and report on content effectiveness and optimize programs and content based on analysis
  • Implement / manage SEO program

Position Requirements

  • BA Marketing, journalism, business, communications
  • 5+ yrs. relevant experience
  • Experience developing compelling content across the types listed above
  • Prior work in B2B solutions.
  • Excellent communication and writing skills in English
  • Word, PPT, WordPress
  • Video story boarding, scripting (editing)
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent, professional written and verbal communication skills
  • Ability to work independently and in a team environment
  • Exceptional time and project management skills, including the ability to handle multiple stakeholders with changing priorities
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