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Content Marketing Manager - Chicago/Sunnyvale

About iManage

iManage transforms how professionals in legal, accounting and financial services get work done by combining the power of artificial intelligence with market leading document and email management. iManage automates routine cognitive tasks, provides powerful insights and streamlines how professionals work while maintaining the highest level of security and governance over critical client and corporate data. Over one million professionals at over 3,000 organizations in over 65 countries – including more than 2,000 law firms and 500 corporate legal departments – rely on iManage to deliver great client work.

Learn more at:www.imanage.com 

Overview

The Content Marketing Manager is a creative marketing communications professional, preferably with a writing background.  The ideal candidate is able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Primary Responsibilities

  • Content creation: Develop a variety of primarily customer-facing content ranging from business level to lightly technical. Content types may include:
  • Case studies
  • Whitepapers
  • Datasheets
  • Presentations
  • Blog articles
  • Press releases
  • Web content
  • Emails
  • Video
  • Content marketing: Use content as a means of supporting go-to-market product for industry campaigns and to drive inbound marketing leads.
  • Develop content strategy to support marketing campaigns and drive inbound leads
  • Develop and deliver to editorial calendar
  • Measure and report on content effectiveness and optimize programs and content based on analysis
  • Implement / manage SEO program

Position Requirements

  • BA Marketing, journalism, business, communications
  • 5+ yrs. relevant experience
  • Experience developing compelling content across the types listed above
  • Prior work in B2B solutions, preferably in technology and/or software development environment.
  • Excellent communication and writing skills in English
  • Word, PPT, WordPress
  • Video storyboarding, scripting (editing)
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent, professional written and verbal communication skills
  • Ability to work independently and in a team environment
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